The Dada art movement of the 1920s is one of the most influential of the last century. Over the years, several manifestos have been published setting out Dada’s ideas of artistic anarchy. We wanted to question what a manifesto could be and, using Dada’s ideas of anti-art, create a somewhat humorous and definitely absurd piece of “editorial design” framed around a poignant excerpt from Tristian Tzara’s 1916 manifesto.

Ben Wood            
Dada Manifesto 
An exploration in editorial design.

2018





Opening the cover reveals a tiled bathroom interior, with a toilet roll to unravel. Printed on the roll are reviews of Dada from contemporary artists, chosen largely for their pretentious and pompous tone.


An accurate photographic depiction of the unravelling process.





Once all pretentious comments have been flushed away, the true message of the manifesto is revealed: Dada doesn’t mean anything.