Blokes are brought up to believe talking about their feelings is a sign of weakness. ‘Male Baggage’ aims to break this often harmful stereotype, and encourages men to talk openly without fear of judgement. Anchored by a comical range of pink balloon bollocks, this campaign has the potential to tackle a whole host of overlooked issues from mental health and body image to sex and consent education.


Ben Wood & Tom Knowles           
Male Baggage
Enough of the bollocks, real men talk.

2018




Awarded D&AD New Blood Pencil 2018